Purpose
The purpose of this document ("Data Privacy Policy") is to explain how reem bank manages customer Personal Data, including Personal Data collected through the Reem Bank mobile application, websites, branches, service channels and other technology platforms.
This Policy describes the purposes for which we collect, use, disclose, store, retain and delete Personal Data, and the safeguards applied to such Personal Data.
Personal Data
Personal Data refers to any data about an individual or corporate representative who can be identified from that data, or from that data together with other information to which we have or are likely to have access, including information in our records as updated from time to time.
Examples include name, Emirates ID, Trade License, passport or other identification number, telephone number(s), mailing address, email address, transactional data and other information provided to us through forms, applications or other interactions.
reem bank acts as the Data Controller in relation to the collection, processing and storage of Personal Data.
Collection of Personal Data
We may collect Personal Data in the following ways:
- When you submit any form, including application, declaration, proposal or referral forms.
- When you enter into an agreement or provide documentation or information in connection with your interactions and transactions with us, or when you use our services.
- When you interact with our staff, including customer service officers, relationship managers and other representatives, including through telephone calls (which may be recorded), letters and email.
- When you use our online services and technology platforms, including our websites and the Reem Bank mobile application.
- When you request that we contact you, join a mailing list, respond to a request for additional Personal Data, participate in promotions or other initiatives.
- When you are contacted by and respond to our marketing representatives, agents or service providers.
- When you submit Personal Data to us for any other legitimate purpose.
When you browse our website, you may generally do so without directly identifying yourself; however, please refer to the Cookies and Website Usage section below.
If you provide Personal Data relating to another person, you represent that you are authorized to provide that information and, where required, have obtained the appropriate consent.
You should ensure that Personal Data submitted to us is complete, accurate, true and correct. Failure to do so may affect our ability to provide requested products or services.
Personal Data Collection Purpose, Use and Disclosure
Generally, reem bank collects, uses and discloses Personal Data for the following purposes:
- Responding to, processing and handling complaints, queries, requests, feedback and suggestions.
- Verifying identity and authenticating access to banking services.
- Managing the administrative and business operations of the Bank and complying with internal policies and procedures.
- Requesting feedback or participation in surveys and conducting market research, statistical analysis or profiling to understand customer behaviour and preferences and improve our products and services.
- Preventing, detecting and investigating crime, including fraud, money laundering or terrorist financing, and analysing and managing commercial and security risks.
- Managing the security of our systems, applications and digital services.
- Providing media announcements and responses.
- Managing claims, actions or proceedings.
- Complying with applicable laws, regulations, regulatory requirements, codes of practice and guidelines.
- Any other purpose related to the above, where permitted by applicable law and, where required, with customer consent.
Reem Bank Mobile Application - Data Collection and Processing
When you access or use the Reem Bank mobile application ("Mobile Application"), reem bank may collect and process Personal Data necessary to provide, operate, secure and improve its digital banking services.
Personal Data We Collect Through the Mobile Application
Depending on the services and features you use, we may collect and process:
- Identity and contact information, such as your name, Emirates ID, passport details, date of birth, nationality, mobile number, email address and other information required to identify and communicate with you.
- Account and financial information, including information relating to your accounts, applications, banking products, beneficiaries, payments and transactions.
- Know Your Customer (KYC) and verification information, including identification documents, photographs, video or other information required for identity or liveness verification, where applicable.
- Device and technical information, such as device type, operating system, device identifiers, IP address, application version, security information and technical logs required to operate and protect the Mobile Application.
- Location information, where permitted and enabled, for purposes including verifying access from within the UAE, protecting against fraud and unauthorized access, and providing location-relevant services.
- Application usage and diagnostic information, including information relating to use and performance of the Mobile Application, errors, crashes and security events, where applicable.
- Camera, photographs, files or other device information where you choose to provide access or where such access is required for a feature you request, such as scanning or uploading identification documents.
The Mobile Application will request device permissions where required. You may manage certain permissions through your device settings. Disabling a permission that is necessary for a particular banking service may prevent that service or feature from functioning correctly.
How We Use Mobile Application Data
- Registering, onboarding and authenticating customers.
- Verifying identity and performing KYC and other regulatory checks.
- Opening and administering accounts and providing requested banking products and services.
- Processing payments, transfers and other transactions.
- Preventing, detecting and investigating fraud, financial crime, unauthorized access and other security threats.
- Complying with applicable legal and regulatory obligations.
- Communicating with customers and providing customer support.
- Maintaining, securing, troubleshooting and improving the Mobile Application and digital banking services.
- Performing analytics to understand how digital services are used.
- Providing personalized services, communications or offers where permitted by applicable law and, where required, based on customer consent.
Sharing of Mobile Application Data
Where necessary and permitted by applicable law, we may disclose Personal Data collected through the Mobile Application to:
- Service providers and technology partners supporting the operation, hosting, security and maintenance of our banking and digital services.
- Identity verification, KYC, AML, fraud-prevention and other compliance service providers.
- Payment, card and transaction-processing service providers.
- Credit bureaus and other financial institutions where required for the provision of banking services.
- Professional advisers, auditors and other parties supporting our legal, regulatory and operational obligations.
- Regulators, supervisory authorities, courts, law-enforcement agencies or other governmental authorities where required or permitted by law.
External service providers processing Personal Data on our behalf are required to apply appropriate confidentiality, security and data-protection safeguards and to process Personal Data only for authorized purposes. Personal Data processed on behalf of reem bank is required to remain within the United Arab Emirates.
Location Data
When you use the Reem Bank Mobile Application, we may collect and process your device's location information.
We collect and use location data for the following purposes:
- To verify that the Mobile Application is being accessed from within the United Arab Emirates in accordance with business, security and regulatory requirements.
- To provide personalized products, services and offers based on your location within the UAE.
- To enhance the security of our services and help prevent unauthorized access.
Location data is collected directly through the Mobile Application and is processed in accordance with this Privacy Policy and applicable laws.
Prospective Customers
- Evaluating your financial and banking needs and providing recommendations regarding suitable products and services.
- Assessing and processing applications or requests for products and services offered by reem bank.
- Any other purpose relating to the above, where permitted by applicable law.
Retail Banking Customers
- Contacting you through assigned account or relationship managers.
- Carrying out client reviews.
- Establishing your financial situation, risk profile, investment experience and investment objectives.
- Ensuring ongoing creditworthiness.
- Administering exceptional approvals, fee adjustments or waivers.
- Providing offers and promotions where permitted.
- Customer outreach and relationship management.
- Archival and record-keeping purposes.
- Providing loans and overdraft facilities.
- Any other purpose relating to the above, where permitted by applicable law.
Sole Proprietors / Corporate Customers / Guardians / Guarantors
For sole proprietors, corporates, guardians, guarantors and corporate relationships with reem bank, Personal Data may be processed for:
- Providing financial services.
- Facilitating the daily operation of services and credit facilities.
- Facilitating the continuation or termination of relationships.
- Maintaining customer relationships.
- Facilitating and carrying out due diligence checks.
- Providing loans and other facilities.
In addition, reem bank may collect, use and disclose Personal Data for providing or marketing services, products and benefits; matching Personal Data with other collected data; sending details of products, services and special offers; and conducting market research and customer analysis, in each case where permitted by applicable law.
Storage, Data Localisation, Security and Confidentiality
All Personal Data collected or processed by or on behalf of reem bank, including Personal Data collected through the Mobile Application, is processed and stored within the United Arab Emirates. reem bank does not permit Personal Data under this Policy to be processed or stored outside the UAE.
reem bank uses appropriate technical and organizational measures to protect Personal Data against unlawful processing, unauthorized access, accidental loss, destruction and damage. External service providers are required to maintain appropriate data-protection standards and comply with reem bank's UAE data-localisation requirements.
Security measures include:
- Asset security.
- Application security.
- Access controls.
- Network security.
- Controls against unauthorized access.
- Communication security.
- Organizational security.
- Data masking.
- Policies and procedures for securely managing information.
- Internal and external audits.
- Third-party vendor compliance.
- Regular anti-malware and security updates.
Retention of Personal Data
reem bank retains Personal Data, including Personal Data collected through the Mobile Application, only for as long as reasonably necessary to provide its services, maintain the customer relationship, fulfil the purposes described in this Policy and meet applicable legal, regulatory, accounting, fraud-prevention, dispute-management and record-keeping requirements.
Retention periods may therefore vary according to the nature of the Personal Data, the relevant product or service and applicable legal or regulatory requirements.
Where Personal Data is no longer required and there is no legal, regulatory or legitimate requirement for continued retention, it will be securely deleted, destroyed or anonymized in accordance with reem bank's applicable data-retention and information-security policies.
All retained Personal Data remains subject to the UAE data-localisation requirements described in this Policy.
Deletion of Personal Data and Account Closure
You may request deletion of your Personal Data, subject to applicable legal and regulatory requirements, by contacting reem bank using the details in the Contacting Us section or through any privacy-request or account-closure functionality made available through the Mobile Application.
Upon receiving a valid request, reem bank will verify the request and will delete, anonymize or otherwise securely dispose of Personal Data that is no longer required, subject to applicable legal, regulatory, contractual, fraud-prevention, dispute-management and record-retention obligations.
Certain Personal Data may need to be retained after an account is closed or a deletion request is received where reem bank is required or permitted to retain it under applicable UAE laws or regulatory requirements. Deleting the Mobile Application from your device does not itself delete your bank account or Personal Data held by reem bank.
Third-Party Sites
Our website or Mobile Application may contain links to websites or services operated by third parties. reem bank is not responsible for the privacy practices of third-party websites or services that are not acting as processors on behalf of reem bank.
Contacting Us
You may contact reem bank regarding:
- Feedback or questions regarding your Personal Data.
- Withdrawal of consent, where processing is based on consent.
- Correction of Personal Data.
- Deletion of Personal Data, subject to applicable legal and regulatory requirements.
📧 Email: dpo@reembank.ae
📞 Call:+971 2 6918400